For the campaign, Vera was fully immersed in the creative process, styling each look to show how the collection can shift with the woman wearing it. Tailoring, shirting, jersey, knitwear and evening pieces become the foundations of a wardrobe that moves seamlessly from day into night.
Behind the Scenes: AW26 Campaign Shoot
Shot in New York by Till Janz and styled personally by Vera Wang, the AW26 campaign captures the collection through Vera’s own perspective - intimate, instinctive and effortlessly modern.
Behind the Scenes
“This collection is not necessarily about any one woman, but an attitude — one that expresses both sophistication and versatility. Throughout my career, as both a fashion editor and a designer, I have always been drawn more to how clothing is worn — almost more than the pieces themselves.”
Set against the energy of New York after sunset, familiar wardrobe staples take on a more sensual edge. The trench becomes an evening layer, the white overshirt transforms into a dress, while the bandeau can be styled alone or layered for an entirely different expression.
“For our inaugural campaign, I chose to shoot each look at night to emphasize both the sensuality and mood of how a day wardrobe can be transformed for evening. That is how I personally style myself - and make my wardrobe work for me."
"This is a collection that can truly be personalized and customized to enhance any wardrobe.”
AW26 reflects the freedom to reinterpret the wardrobe, shifting effortlessly from day to night, and from one expression to the next.
COMING SOON
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